The world of wellness has become inseparable from that of social media - filled with fake performances and unrealistic beauty standards. The same could be said for the the world of diet and nutrition. The better the food looks, the more B.S. it often is. RX bar is No B.S. With just 5 simple ingredients that kinda don’t look too ‘grammable tbh, RXBAR knows that healthy isn’t always pretty. Putting in the work, and eating right is what gets you there - that’s what No B.S. looks like.

Role: Group Creative Director / Copywriter

CD / Art Director: Skye Deluz

CD / Copywriter: Jaqueline Parent

Copywriter/ADs: Hunter Simms/Thompson Harrell/Justin Santelli/Allie Keith