Hi there, nice to meet you. I'm a fully integrated/360/tradigital/ or whatever the most recent descriptor of my skill set is, Group Creative Director/Copywriter at Rethink in Toronto.
I have experience on everything from pitches (doing the work that wins pitches), to brand voice development, campaign work or straight up social content. For domestic and global markets.
When it comes to the work, my heart lies in messing with the medium, being nimble, eliminating spin, actually writing, ideas over tactics, and human truths over tropes.
When it comes to the people, my heart lies in team efforts, being kind, eliminating spin, mutual respect, funniness, vulnerability, and human connection.