Preparation H has more than just Hemorrhoid cream. They have a whole line of products to treat any butt discomfort. Something that everyone suffers from at some point, but no one really talks about. Our job was to help people to get comfortable with their butts, in a space where Prep H is more just the butt of jokes. We needed to find a way to make Prep H relevant in a land of filtered reality. And we did it by embracing REALality.

So the day after the most fake, filtered, celebration-of-relationships-day of the year, we wiped the feeds clean. we invited people to talk about the weird stuff. The uncomfortable stuff. The stuff that real, unfiltered relationships are made of. And then we inserted Prep H as the pinnacle of those #REALationshipGoals.

We sparked the convo with the help of influencers. From a former Bachelor learning how to get real in a new relationship. To a mom known for sharing it all. Apparently it was a conversation people were just waiting to have.