New tagline. New look and feel. GoDaddy was launching in new markets around the world and wanted to break free from their reputation in North America as well. This campaign includes TV, Online, OOH, plus social, radio and every other touchpoint you can think of. Launching first in Brazil, India, Mexico, Australia, and England, before making it to the US market in a few months.
I worked on everything from the pitch through to this first campaign. (But in the end, this didn't run in it's current state in all countries.)