During the big game, we created an even bigger game for Tums. A real-time Superbowl Bingo game where every square was based on the most heart-burn inducing, “Tumsworthy” moments of the game.

Our game was the #7 trending hashtag on Twitter that night. 15K bingo cards were downloaded. 21 minutes was the average time spent on the site.

Featured In: Campaign US, Campaign Asia, AdWeek Part 1, AdWeek Part 2, AdWeek Part 3, The Wall Street Journal.