• Work
  • About

Michelle Spivak

GROUP CREATIVE DIRECTOR - COPYWRITER

  • Work
  • About

Visa Summer Olympics Campaign

True story: I was once a member of the Canadian National Gymnastics team. I had to quit due to a career ending knee injury at the age of 12. Olympic dreams, shattered.  

Who knew that one day, my Olympic advertising dreams would come true.

This campaign was so exciting. We had to pick the athletes we thought would have the best chance of winning medals, so that their spots could run right after their wins with congratulatory messages and live footage from moments before. Not all of them ran. But 5 out of 7 did.

I wonder if I’d have the same luck at the track.

Recognition: Morgan Freeman told me my copy was clever. Great press. 

Media: TV, Online, Social

   *I’m simply using this for the thumbnail for this project. The print ad is not mine.
 This is showing the social component of the US campaign. I worked on the Canadian version of this - but wanted to show for application of where banners and additional footage lived. 
Screen Shot 2014-07-21 at 6.10.45 PM.png

Powered by Squarespace.